The term "addictive gameplay" refers to a type of gaming experience that is so engaging, immersive and enjoyable that it can be difficult for players to stop playing. The game mechanics are designed in such a way that the player becomes hooked on completing challenges or progressing through levels, often leading to long hours spent playing without realizing time passing by. Addictive gameplay is typically characterized by elements of reward and progression, where the player feels a sense of accomplishment as they advance through the game, unlocking new content or achieving higher scores. The term can be used both positively and negatively, with some players enjoying the immersive experience while others may find it difficult to pull themselves away from playing.